TikTok Develops Program To Support Black Creatives

TikTok is the latest social media company to step up in support of Black artist. On Wednesday the video sharing giant announced their development of a startup program that’s intended to embrace Black creators on it’s platform. The company said “Black creators on TikTok have been a driving force for our community, from starting trends to fostering connections to introducing new ways to entertain and inspire others, and were committed to continuing to elevate and amplify their voices.”

This initiative follows an apology that was given to Black creators from TikTok who felt “unsafe, unsupported, or suppressed” by them. The sorry was a direct response to a Black activist who raised awareness about their content not receiving the same promotion as white users which prompted a “TikTok Blackout” (protest) in May.

A screenshot of a TikTok Blackout participant, Brittany Taylor speaking out against the alleged shadow banning and silencing of Black creators on the platform.

The program is structured to be multi dimensional and includes celebrities, community-building forums and educational events with TikTok higher ups according to a press release. A media firm (Macro) is partnering with TikTok to push this rollout and stated “We are thrilled to partner with TikTok to identify, uplift and support Black creators. The Black creator community on TikTok is at the forefront of driving culture and sparking trends and Macro is proud to help amplify and showcase their immense talent.”

Applications to enter the program will be accepted until January 27 with finalist being revealed in February.


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