Freddie Gibbs had a few thoughts on the growing influence of artificial intelligence in today’s hip-hop scene. During a recent appearance on The Ryen Russillo Podcast, the rapper expressed skepticism toward artists relying on technology during their creative process and questioned the authenticity behind some of today’s music.
“Look at AI rap now, man,” Gibbs said. “I don’t even believe people are writing their own stuff anymore.”
He added that the shift makes him question how much longer traditional songwriting will even matter.
“How long can I keep doing this — actually making original music — when folks are just typing into a computer to get their lyrics?” he asked. “We’re living in a lazy era.”
While some hip-hop artists are embracing technology’s growing role in music. Producer Timbaland, for example, recently spoke with REVOLT about his plans to develop what he calls the “next digital star.”
“I feel like the next thing I want to create is a digital star,” he said. “It’s just as valuable as a human because of endorsements and video” said Timbaland.
The conversation around artificial intelligence in hip-hop reflects a broader shift in how music is created and consumed.
While some artists raise concerns about authenticity and creative effort, others are embracing the possibilities technology offers. As the industry is being infiltrated with such.
Do you think AI will be used to malign artist & takeover a genre of music traditionally held by people of color?
BY: BEWITTY Staff
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